The global potato chip market is being driven by the growing young population across the globe. Increasing disposable incomes among the consumers and urbanisation are expected to aid the market over the forecast period. Hectic lifestyles have shifted the food habits of the consumers towards ready-made products like potato chips. The introduction of healthier potato chips made from natural ingredients and with no artificial flavouring substances is showing positive effects on the market. Reasonable pricing and a wide variety of flavours have made potato chips a favourite among the consumer. These factors are expected to enhance the growth of the potato chips market over the forecast period.